When cravings feel hard to ignore
When a craving hits, it can feel difficult to look past it, even when you’re focused on your goals. For many people living with overweight or obesity, cravings can be a challenging part of the weight management journey.
Find out why food cravings can be harder to ignore than you think – and how Wegovy® could help.
How can Wegovy® help quiet food cravings?
Wegovy® mimics a natural hormone in your body called GLP-1, which acts on key areas of the brain involved in appetite and food intake, helping to quiet food cravings so you can feel more in control.†
Wegovy® may help you to:
Feel fuller
for longer
Feel less
hungry
Experience fewer
and less intense
food cravings
Feeling more in control around food may support healthier eating and help build sustainable weight-management habits.
Find out if Wegovy® is right for you†Clinical studies have shown that Wegovy® can improve the ability to control eating with less food cravings compared with diet and exercise alone. Wegovy® must be used alongside healthy changes to your diet and exercise.
Want to understand your food cravings better?
Food cravings are more than simply thinking about food. Learn more about what may be driving them below.
What are food cravings?
They’re an intense desire for a specific food – often something sweet, savoury, or high in calories.
For many people living with overweight or obesity, cravings can feel difficult to ignore, triggering an exhausting mental loop. It’s important to know these cravings are real and not simply a matter of willpower.
Why do food cravings happen?
Your brain sends signals that influence when, what and why you eat. For some people, these signals can become out of balance, making it harder to:
Manage food
cravings
Tell the difference
between hunger
and cravings
Feel satisfied
after eating
Food cravings can be driven by a combination of factors, including:
Genes
Emotions
Environment
How do food cravings make it difficult
to lose weight and keep it off?
Food cravings can influence how we eat and make it harder to manage weight over time.
Understanding and managing food cravings, alongside diet and exercise, may play an important role in your weight-loss journey.
If you’re living with overweight or obesity, food cravings can be one of the real challenges standing in your way. Speaking with a healthcare professional is a great first step. They can help you explore whether Wegovy® may be right for you, based on your personal weight and health goals.
FAQs
Find answers to common
questions about Wegovy® here.
